34. Identifying & Engaging Your Ideal Podcast Audience

We are delving into the crucial distinction between a target market and a target audience and emphasizing the importance of specificity in content creation to effectively connect with and appeal to your desired audience. We're also offering practical tips to analyze your current client base, understand audience demographics and habits, and aligning content with your audience's goals, problems, and fears. Whether you are a new or seasoned podcasters, we're here to provide valuable insights into optimizing podcast content and marketing strategies to meet your target audience's needs.

✅ New podcaster? Grab your FREE Podcast Starter Kit.

00:42 Diving Deep into Your Ideal Audience
01:08 Defining and Connecting with Your Target Audience
03:56 Identifying Your Audience's Habits and Preferences
06:16 Aligning Your Content with Customer Goals
08:12 Addressing Problems and Fears
09:41 Iterative Feedback: Refining Your Audience Strategy

‼️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.


► Need help launching a podcast? We do that!
► Need a professional podcast editor? It's our specialty.

► Recommended Podcast Gear

► Recording remote podcasts like us? Use Riverside!
► We use Transitor.fm to host our podcast and you should, too.

Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

Creators and Guests

Kyle Cummings
Kyle Cummings
Kyle Cummings is the CEO and Founder of Podcircle, a podcast production agency who partners with New York Times bestselling authors, Fortune 500 companies, entrepreneurs, influencers and everyone in between to produce high-impact podcasts.
Mickenzie Vought
Mickenzie Vought
Mickenzie Vought is an expert podcast content strategist. She is also the Producer and Co-Host of the Living Centered Podcast, a leading emotional wellness podcast.
Premium podcast services for busy people and organizations. Visit Podcircle.com to learn more.
34. Identifying & Engaging Your Ideal Podcast Audience
Broadcast by