47. The 10 Do's and Don'ts of Podcast Promotion
Want to discover some practical strategies and common pitfalls for promoting your podcast effectively? Then this episode is for you! Join Mickenzie and Kyle as they discuss maximizing your content’s reach through various formats, avoiding predictability in your promotions, the importance of using video, and how to market your podcast even without video equipment. They also discuss leveraging guest networks, the value of strategic CTAs, and positioning yourself as a subject matter expert without falling into the "curse of knowledge". Let's dive in!
00:00 Intro
00:32 Maximizing Your Content Reach
01:04 Avoiding Predictability in Promotions
01:52 The Power of Video in Podcasting
02:28 Promoting Without Video
03:17 Leveraging Guest Networks
04:12 Positioning as a Subject Matter Expert
07:09 Effective Call to Actions
08:12 Engaging Your Guest Network
✅ New podcaster? Grab your FREE Podcast Starter Kit.
00:00 Intro
00:32 Maximizing Your Content Reach
01:04 Avoiding Predictability in Promotions
01:52 The Power of Video in Podcasting
02:28 Promoting Without Video
03:17 Leveraging Guest Networks
04:12 Positioning as a Subject Matter Expert
07:09 Effective Call to Actions
08:12 Engaging Your Guest Network
🙋♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.
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► Need help launching a podcast? We can help!
► Need a professional podcast editor? It's our specialty.
► Recommended Podcast Gear
Microphone
Headphones
Earbuds
Webcam
► Recording remote podcasts like us? Use Riverside!
► We use Transitor.fm to host our podcast and you should, too.
Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.
--------------------------------------------
► Need help launching a podcast? We can help!
► Need a professional podcast editor? It's our specialty.
► Recommended Podcast Gear
Microphone
Headphones
Earbuds
Webcam
► Recording remote podcasts like us? Use Riverside!
► We use Transitor.fm to host our podcast and you should, too.
Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.
Creators and Guests
Host
Kyle Cummings
Kyle Cummings is the CEO and Founder of Podcircle, a podcast production agency who partners with New York Times bestselling authors, Fortune 500 companies, entrepreneurs, influencers and everyone in between to produce high-impact podcasts.
Host
Mickenzie Vought
Mickenzie Vought is an expert podcast content strategist. She is also the Producer and Co-Host of the Living Centered Podcast, a leading emotional wellness podcast.
