48. Your Podcast Isn't For Everyone (and why that's a good thing)
When many of us started a podcast, we want to reach as many people as possible. But Kyle and Mickenzie are going to make the case that that's not the best approach — and why. This episode covers five critical questions for honing your podcast’s focus and discusses the pitfalls of trying to appeal to everyone. They also talk about the importance of competitor analysis, narrowing down your content, seeking feedback, and avoiding burnout by not overextending yourself. Welcome back to the Podcircle Podcast!
00:00 Intro
00:55 Your Podcast Isn't for Everyone
01:41 Identifying Your Target Audience
03:05 Tapping into Your Unique Voice
04:38 Understanding Your Competition
07:58 Avoiding Overcommitment
09:26 Evaluating and Pivoting
12:05 Conclusion and Next Steps
✅ New podcaster? Grab your FREE Podcast Starter Kit.
00:00 Intro
00:55 Your Podcast Isn't for Everyone
01:41 Identifying Your Target Audience
03:05 Tapping into Your Unique Voice
04:38 Understanding Your Competition
07:58 Avoiding Overcommitment
09:26 Evaluating and Pivoting
12:05 Conclusion and Next Steps
🙋♀️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.
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► Need help launching a podcast? We can help!
► Need a professional podcast editor? It's our specialty.
► Recommended Podcast Gear
Microphone
Headphones
Earbuds
Webcam
► Recording remote podcasts like us? Use Riverside!
► We use Transitor.fm to host our podcast and you should, too.
Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.
--------------------------------------------
► Need help launching a podcast? We can help!
► Need a professional podcast editor? It's our specialty.
► Recommended Podcast Gear
Microphone
Headphones
Earbuds
Webcam
► Recording remote podcasts like us? Use Riverside!
► We use Transitor.fm to host our podcast and you should, too.
Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.
Creators and Guests
Host
Kyle Cummings
Kyle Cummings is the CEO and Founder of Podcircle, a podcast production agency who partners with New York Times bestselling authors, Fortune 500 companies, entrepreneurs, influencers and everyone in between to produce high-impact podcasts.
Host
Mickenzie Vought
Mickenzie Vought is an expert podcast content strategist. She is also the Producer and Co-Host of the Living Centered Podcast, a leading emotional wellness podcast.
